The role of artificial intelligence in improving the quality of banking services

A case study on the Republic Bank / Sabratha City

Abstract

This study addresses the important issue of artificial intelligence (AI) in improving the quality of banking services, with a particular focus on the Al-Jumhouria Bank, City Branch, Sabratha. The study aimed to explore the extent to which AI applications contribute to raising the level of banking service quality at this branch. The descriptive-analytical approach was used as the general framework for the study. The results showed that all employees are dedicated to improving banking services and achieving the set goals on time. The study also highlighted the importance of diversifying the quality of banking services to better meet the needs and desires of customers. The study concluded that there is a strong positive relationship between integrating AI into banking operations and improving the quality of services provided, leading to a tangible and effective improvement in the customer experience through the provision of highly efficient services. The study recommended the necessity of regularly updating electronic systems, providing appropriate technical and financial support, and enhancing advanced aspects by creating a stimulating work environment.